A rumor says you should “never do business with friends.” It is indisputable truth that there is a very successful business partnership based on friendship that proves that this discourse is myth.

If we have learned anything over the years, it’s that you should only do business with friends: with people you trust, admire and enjoy being around.

The importance of sincere, authentic, and frequent communication cannot be understated for a successful partnership. 

This is always the case, and its importance is only amplified when working with friends.